MDb news since 1996.
Nintendo has recently put out an ad campaign that takes the "strong, capable woman" Rosie the Riveter (A propaganda character the U.S. Army created in order to get more women interested in helping the nation) idea and puts her "We can do it!" moniker to images of famous female Nintendo characters. Why did they decide to do this? Well of course it's to celebrate Woman's History Month (March).
Unfortunately, but somewhat completely expected, the sentiment backfired in a few circles. I'll let you search for them on your own time, but be aware: these people know very little when it comes to anything game-related anyway. One woman in particular even alluded to calling Samus a character "no one's ever heard of."
Now that you're done facepalming, I've got a few things left to say: No matter what your ideologies about how the modern gaming industry portrays women are, and even if you are doing your best to tell everyone on the internet how you feel, the battle is a lost cause. Because you cannot fight arts and entertainment. You can certainly try, but you will not succeed. It is beyond your control, and will always be one step ahead of you. If there's anything all of this craziness has taught me it's that no matter what side you take, or how vehemently opposed you are to any particular thing, it's your passion and how you interact with others that defines you as a person, and if that passion includes playing some goddamn video games, then don't let anyone stop you from enjoying that.
--Infinity's End