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If you haven't already heard by the other bazillion game news sites out there, ALL 3DS Ambassadors, including North Americans, can now download the 10 free GBA games.
For those that can, download these games immediately! All 10 of them are among the GBA's finest titles, without a doubt! This also marks the second official release of Metroid Fusion.
To download the games, go to the Nintendo eShop, scroll all the way to the left, and click Settings/Other. Click My Downloads and begin downloading your Ambassador games! Here are more detailed instructions.
--Infinity's End